Full-stack marketer.
I help you turn little words into lots of money.
I write copy, build funnels, script the VSLs and ads. I configure the tech, set up the automations, watch the data come in, and massage it until we see ROI.
Copy. Funnels. Ops. Strategy. I own all of it.
Most “career marketers” pick a discipline and never stray. They stick to copy, or making pretty ads, or obsessing over every detail of their favorite email software. I do all of it. Copy, funnels, ops, strategy. That is what makes the results above possible.
What I Write
- Video Sales Letters (VSLs)
- Long-form sales pages
- Webinar and presentation scripts
- Email sequences: nurture, pitch, deadline/scarcity
- Opt-in pages and lead magnets
- YouTube scripts
- Meta ad creative
- Order bumps and upsell copy
What I Build
- Full funnel pages in WordPress, GHL, ClickFunnels
- Checkout flows
- Email automation sequences
- Deadline Funnel integrations
- Meta Ads campaigns and tracking
- Custom HTML/CSS page blocks
- Performance analysis in Hyros
Three projects. Full case studies.
Each one documents the problem, what I did, what was mine versus what was the team’s, and what the numbers looked like at the end.
From $30k months to consistent $100k+ months
Checkout conversions from 7.35% to 15.7% for a 35-year-old company
$50k from a brand-new offer. Zero paid ads and no new leads.
Not every swing will be a home run. Here’s a project that flopped.
Early in the AI Income Blueprint engagement, I rewrote the opt-in page headline and structure based on an angle I was confident in. The new version tested against the control for 30 days and it was a dude. To the tune of a 12% reduction in the opt-in rate. The original, less “clever” headline outperformed the rewrite.
What I learned: Audiences that come in through YouTube content are already pre-sold on the personality and content, not a clever promise. The original headline worked because it sounded like the creator. My rewrite was objectively better copy, but it was in my voice, not his. I stopped trying to “improve” the voice and started writing to match it.
Good copy isn’t always the most technically correct. For a personal brand, the copy that performs the best typically sounds like the person selling it. That’s a lesson I carry into every project now.
I built and ran my own business for nine years before others started hiring me to do it for them.
JCD Fit was an online fitness business I started in 2011 from my dorm room between advertising and marketing classes at MTSU. It was just me and an idea to take my personal training services and fitness writing online. I did all the content, product creation, copy, SEO, email marketing, and sales.
In that time, I wrote and launched Stay Leaner, Longer, 4D Fat Loss, LGN365, HOTBOD, Homegrown Glutes, and The Micro Diet. Over nine years it drove $730k+ in sales as a one-man operation, much of that coming in the last few years of running the business as I gained momentum.
I developed my marketing skills out of sheer necessity when losing a sale meant missing rent or missing meals. Real life experience taught me much more than what I was learning in my Marketing 101 lecture at the university.
One person. Full ownership.
I specialize in direct response copywriting, funnel creation, and marketing operations. Here’s how I work:
Writing in print and online.
Over a decade on the front line.
I am currently working on a project where I’m in charge of copy, VSLs, Meta ad scripts, and landing page/tech setup for clients in a small DFY agency. As you can see, I’ve worked closely with teams in various capacities. With every project I take on, I treat it as if the revenue was mine. When my work gets results, everyone involved gets to eat.
Due to my background of starting and running businesses, it’s the only way I operate. If you’re building a team that needs someone who can own marketing from strategy to going live, we should talk.